![]() ![]() “In such a competitive industry like telecom, it was critical for EE and our agency MEC to implement expanded text ads as quickly as possible. So far, expanded text ads have helped us deliver a 92% increase in click-through rate for one of our brands, compared to our old text ads.” - Kirsty Woolley, Multi Channel Acquisition Manager at L'Oréal Luxe We’re now able to showcase the breadth and depth of our beauty products, and build brand love - all from a single ad creative. "Expanded text ads represent a tremendous opportunity for L'Oréal and our agency iCrossing. Our non-brand campaigns alone have seen more than a 2x increase in CTR.” - Robert Spears, Digital Marketing Director at Guitar Center With the additional ad space, we’re now able to highlight our promotions and sales while preserving our core brand message - like we did for the 4th of July. “Working closely with our agency Adlucent, Guitar Center was one of the first to adopt expanded text ads. In fact, here are some early success stories from advertisers who have started using expanded text ads: Our research shows longer ad headlines are more useful to mobile users because they provide additional information about your business before they click your ad. That’s nearly 50% more ad text for you to highlight your products and services. Expanded text ads are optimized for the screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |